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UI設(shè)計(jì)中視覺(jué)層次的使用方法

來(lái)源:http://www.qanho.com/ 發(fā)布時(shí)間:2023-09-21

視覺(jué)層次結(jié)構(gòu)是指對(duì)設(shè)計(jì)元素進(jìn)行有序排列的方式,以及觀眾的眼睛如何根據(jù)這些元素的重要性來(lái)捕捉它們。視覺(jué)層次結(jié)構(gòu)可以用來(lái)確定設(shè)計(jì)元素的優(yōu)先級(jí),并影響你希望用戶(hù)看到的內(nèi)容。為了建立有效的視覺(jué)層次結(jié)構(gòu),可以遵循以下原則:
Visual hierarchy refers to the orderly arrangement of design elements and how the audience's eyes capture them based on their importance. Visual hierarchy can be used to prioritize design elements and influence what you want users to see first. To establish an effective visual hierarchy, the following principles can be followed:
01 對(duì)比度/顏色
01 Contrast/Color
顏色可以用來(lái)突出設(shè)計(jì)中元素的重要性。通常,較亮的顏色更容易引起用戶(hù)的注意,而暗淡的顏色則容易被忽視。因此,視覺(jué)設(shè)計(jì)師通常會(huì)利用顏色和對(duì)比度來(lái)建立視覺(jué)層次結(jié)構(gòu)。
Colors can be used to highlight the importance of elements in a design. Usually, brighter colors are more likely to attract users' attention, while darker colors are easily overlooked. Therefore, visual designers typically use color and contrast to establish a visual hierarchy.
實(shí)際上,創(chuàng)建層次結(jié)構(gòu)的不是元素的實(shí)際顏色,而是元素與其周?chē)尘盎蚱渌氐膶?duì)比度。這意味著,如果一個(gè)元素與它周?chē)谋尘靶纬蓮?qiáng)烈的對(duì)比,那么這個(gè)元素就會(huì)更加突出,從而成為視覺(jué)層次結(jié)構(gòu)中的重要元素。
In fact, what creates a hierarchy is not the actual color of the element, but the contrast between the element and its surrounding background or other elements. This means that if an element forms a strong contrast with its surrounding background, it will become more prominent and become an important element in the visual hierarchy.
圖片
picture
在上面的圖片中,我們可以看到按鈕上的高對(duì)比度顏色是引人注目的元素。通過(guò)明確告訴用戶(hù)應(yīng)該去哪里,我們可以為他們提供更愉悅的體驗(yàn),并增加所需流程中的轉(zhuǎn)化率。此外,設(shè)計(jì)師還通過(guò)使用不同類(lèi)型的對(duì)比來(lái)突出顯示視覺(jué)層次結(jié)構(gòu),以展示特殊字體處理的重要性。
In the above image, we can see that the high contrast color on the button is the most eye-catching element. By clearly telling users where to go, we can provide them with a more enjoyable experience and increase the conversion rate in the required process. In addition, designers also highlight the visual hierarchy by using different types of comparisons to demonstrate the importance of special font handling.
例如,斜體字通常比非斜體字更重要,同樣,帶下劃線(xiàn)的單詞也比非下劃線(xiàn)的單詞更突出。這些細(xì)微的差異可以用來(lái)向用戶(hù)傳達(dá)不同的信息和優(yōu)先級(jí)。
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For example, italicized words are usually more important than non italicized words, and similarly, underlined words are also more prominent than non underlined words. These subtle differences can be used to convey different messages and priorities to users.
02 規(guī)模/尺寸
02 Scale/Size
使用比例來(lái)創(chuàng)建視覺(jué)層次結(jié)構(gòu)是一個(gè)直觀的方式。通常,較大的元素比小元素更容易吸引用戶(hù)的注意力。一個(gè)典型的例子可以通過(guò)下面這個(gè)簡(jiǎn)短的測(cè)試來(lái)展示:你注意到的是什么元素?接著你注意到的是什么元素?后你注意到的是什么元素?
Using proportions to create a visual hierarchy is an intuitive way. Usually, larger elements are more likely to attract users' attention than smaller elements. A typical example can be demonstrated through the following brief test: What element did you first notice? What element did you notice next? What element did you notice last?
圖片
picture
如果您注意到“drift”這個(gè)詞,那么您的目光就落在了正確的位置。接下來(lái),您應(yīng)該注意到“Project Overview”這個(gè)短語(yǔ)。后,當(dāng)您注意到“time is money”這個(gè)短語(yǔ)時(shí),就完成了后一個(gè)元素的觀察。
If you first notice the word 'drive', then your gaze is in the right place. Next, you should pay attention to the phrase 'Project Overview'. Finally, when you notice the phrase 'time is money', you have completed the observation of the last element.
03 使用字體大小時(shí)的佳做法
03 Best Practices for Using Font Size
使用不超過(guò)3種字體大小:小號(hào)、中號(hào)和大號(hào)。這三種大小提供了足夠的多樣性,適用于標(biāo)題、子標(biāo)題和正文文本等不同層次的內(nèi)容。在網(wǎng)頁(yè)設(shè)計(jì)中,正文通常使用14到16像素的字體大小,副標(biāo)題采用18到22像素的字體大小,標(biāo)題則使用32像素的字體大小來(lái)突出顯示。這樣設(shè)計(jì)可以讓信息層次更清晰、易于閱讀和理解。
Use no more than three font sizes: small, medium, and large. These three sizes provide sufficient diversity and are suitable for different levels of content such as titles, subheadings, and body text. In web design, the main text usually uses a font size of 14 to 16 pixels, subtitles use a font size of 18 to 22 pixels, and titles use a font size of 32 pixels to highlight. This design can make the information hierarchy clearer, easier to read and understand.
04 使重要的元素大
04 Maximize the most important elements
通過(guò)將重要的元素設(shè)計(jì)成大,可以突出其重要性。同時(shí),讓次要元素變得更小。為了加強(qiáng)層次結(jié)構(gòu),應(yīng)限制大元素的數(shù)量多為兩個(gè),以使它們能夠脫穎而出。
By designing the most important elements to their maximum, their importance can be highlighted. At the same time, make the secondary elements smaller. In order to strengthen the hierarchical structure, the maximum number of elements should be limited to two, so that they can stand out.
05 視覺(jué)層次的重要性
The Importance of 05 Visual Levels
視覺(jué)層次結(jié)構(gòu)在設(shè)計(jì)中扮演著至關(guān)重要的角色,它可以幫助用戶(hù)理解和交互。它通過(guò)以下方式來(lái)增加設(shè)計(jì)的可用性和易用性:
Visual hierarchy plays a crucial role in design, helping users understand and interact. It increases the usability and ease of use of the design by:
1.建立清晰的結(jié)構(gòu):視覺(jué)層次結(jié)構(gòu)可以幫助設(shè)計(jì)元素按照其重要性和相關(guān)性進(jìn)行組織,從而使用戶(hù)能夠更輕松地理解設(shè)計(jì)。
1. Establish a clear structure: Visual hierarchy can help design elements be organized according to their importance and relevance, making it easier for users to understand the design.
2.提高可讀性:通過(guò)使用不同的字體大小、顏色和布局,可以突出顯示文本或其他元素,從而增強(qiáng)可讀性。
2. Improving readability: By using different font sizes, colors, and layouts, text or other elements can be highlighted, thereby enhancing readability.
3.引導(dǎo)用戶(hù)的注意力:視覺(jué)層次結(jié)構(gòu)可以引導(dǎo)用戶(hù)的注意力,從而突出顯示重要的信息或操作。
3. Guide users' attention: The visual hierarchy can guide users' attention, highlighting the most important information or operations.
4.強(qiáng)調(diào)重要細(xì)節(jié):通過(guò)突出顯示某些元素,可以強(qiáng)調(diào)其重要性或相關(guān)性。
4. Emphasize important details: By highlighting certain elements, their importance or relevance can be emphasized.
5.幫助用戶(hù)瀏覽信息:視覺(jué)層次結(jié)構(gòu)可以幫助用戶(hù)更輕松地瀏覽和消化信息,從而使其更易于理解和使用。
5. Help users browse information: Visual hierarchy can help users browse and digest information more easily, making it easier to understand and use.
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