1、 Explore potential customers

優質的網站能幫助企業挖掘潛在客戶，尤其是外貿類產品，一般采購商都是通過互聯網來尋找新產品和供應商。從原則上來講，只要知道企業的名字和網址就能夠查到企業的產品信息，如果不知道情況下，還得依靠搜索引擎。

High quality websites can help enterprises tap potential customers, especially foreign trade products. Generally, buyers look for new products and suppliers through the Internet. In principle, as long as you know the name and website of the enterprise, you can find the product information of the enterprise. If you don't know, you have to rely on the search engine.

二、提升企業形象

2、 Enhance corporate brand image

企業可以通過建設網站來營造形象與知名度，增加企業的曝光度，并將各種信息內容放在網站上，通過網站宣傳企業和信息，有利于客戶了解企業的動態，為客戶留下深刻印象。

Enterprises can build a website to create brand image and popularity, increase the exposure of enterprises, and put various information contents on the website to publicize enterprise and brand information through the website, which is conducive to customers to understand the dynamics of the enterprise and leave a deep impression on customers.

三、低成本推廣新產品

3、 Low cost promotion of new products

當公司推出一款新產品，想要讓更多的客戶熟知，便要投入很多的宣傳費用，而企業網站只需發布信息，如果網站有一定知名度，讓客戶更方便的了解企業行業資訊和產品信息，這就是比較經濟的宣傳方式，初期做網站的重要性。

When the company launches a new product, it needs to invest a lot of publicity expenses to make more customers familiar with it, and the enterprise website only needs to publish information. If the website has a certain popularity, it will make it easier for customers to understand the enterprise industry information and product information. This is a more economical way of publicity and the importance of building a website at the initial stage.

四、增加企業與目標客戶互動

4、 Increase the interaction between enterprises and target customers

除了展現出企業卓越的實力以外，還能與目標客戶起到互動的作用，讓目標客戶和企業之間沒有空隙。如果目標客戶有任何疑問或問題，可以在短時間通過企業網站與企業員工進行溝通，增加互動，促進業務發展。

In addition to showing the excellent strength of the enterprise, it can also interact with the target customers, so that there is no gap between the target customers and the enterprise. If the target customers have any questions or problems, they can communicate with the enterprise employees through the enterprise website in a short time to increase interaction and promote business development.