1、 Clarify the theme of enterprise website display design

建立企業展示網站的主要目的是通過展示企業自身及產品、服務等信息來宣傳企業，提高企業知名度和曝光率，為公司創造更多的顧客。企業展示性網站在設計時需要根據想要展示的內容進行個性化設計，以突出重點、簡潔大方、美觀實用的形象展示給用戶，使用戶可以方便快捷地查找所需信息，提高網站的點擊率，獲得更多的流量。

The main purpose of establishing the enterprise display website is to publicize the enterprise by displaying the enterprise itself, products, services and other information, improve the popularity and exposure of the enterprise, and create more customers for the company. When designing the enterprise display website, it needs to carry out personalized design according to the content to be displayed, so as to highlight the key points, concise and generous, beautiful and practical image to users, so that users can easily and quickly find the required information, improve the click through rate of the website and obtain more traffic.

二、建立展示型企業網站設計框架

2、 Establish a display enterprise website design framework

設計企業展示網站時，還需要優化導航、欄目、標題等信息，利用搜索引擎優化和搜索引擎知識設置網站內部結構，使企業網站能夠更快地滿足運營推廣的要求。企業網站展示的主要功能是向用戶傳播企業信息。所以，構架設計要圍繞展示的內容進行設計，要考慮網站的實用性和藝術性。設計一般以圖片、動畫等表現形式為主。

When designing the enterprise display website, we also need to optimize the navigation, column, title and other information, and use search engine optimization and search engine knowledge to set the internal structure of the website, so that the enterprise website can meet the requirements of operation and promotion faster. The main function of enterprise website display is to spread enterprise information to users. Therefore, the framework design should focus on the content of the display, and consider the practicability and artistry of the website. Design is generally based on pictures, animation and other forms of expression.

三、突出個性化企業網站的展示設計

3、 Highlight the display design of personalized enterprise website

比起電子商務網站和門戶網站，展示企業網站設計更加突出個性化設計，可以設計和使用色彩和圖片，使網站在眾多同行網站中脫穎而出。只有把用戶吸引到網站上，才是展示法企業網站設計師要做的事情。

Compared with e-commerce websites and portal websites, the display enterprise website design is more prominent in personalized design. Colors and pictures can be designed and used to make the website stand out among many peer websites. Only to attract users to the website is what the display method enterprise website designer should do.

站設計色彩技巧

Station design color skills

1、整個網站的顏色要統一。盡量使用一種顏色，可以調節透明度或飽和度，產生漸變顏色，使網頁看起來統一分層

1. The color of the whole website should be unified. Try to use one color. You can adjust the transparency or saturation to produce gradient colors to make the web page look uniform and layered

2、如果您需要使用兩種顏色，需要選擇一種顏色，然后選擇它的對比色作為附加顏色。

2. If you need to use two colors, you first need to select one color, and then select its contrast color as the additional color.

3、選擇使用一種顏色的顏色系統，網站中的顏色應該給人同樣的感覺。比如淡藍，淡黃，淡綠；土黃，土黃，藍。>四、展示型企業網站設計風格把握

3. Choose a color system that uses one color. The colors in the website should give people the same feeling. For example, light blue, light yellow and light green; Khaki, khaki, blue. > 4、 Grasp the design style of display enterprise website

網頁的設計風格一直是各種網站設計都要解決的問題。它反映了企業和網站的形象，是一種無形的語言。通過您的網站，用戶可以喜歡您的網站，了解您的產品。企業網站在設計和展示網站時要體現自己的風格和特點。簡介企業網站的設計風格應該是根據網站要表現的主題和企業產品的特點，通過藝術的升華和設計，既美觀又實用的網站設計風格。其主要內容有：網站CI設計、布局、瀏覽、互動、文字、語調、內容價值、網站榮譽等。

The design style of web pages has always been a problem to be solved in all kinds of website design. It reflects the image of enterprises and websites and is an invisible language. Through your website, users can like your website and understand your products. Enterprise websites should reflect their own style and characteristics when designing and displaying websites. The design style of enterprise website should be a beautiful and practical website design style through artistic sublimation and design according to the theme to be expressed by the website and the characteristics of enterprise products. Its main contents include: website CI design, layout, browsing, interaction, text, intonation, content value, website honor, etc.